NG was created in the summer of 2008 by a group of young UCLA entrepreneurs who joined together with an endeavor to promote longer, healthier lives. They quickly evolved from a health and wellness retailer to a major player in the ecommerce world. In 2012 the company moved to the San Francisco Bay Area to be closer to the founder’s roots. From there, they took advantage of the burgeoning start-up scene and expanded to a wider audience across multiple locations. As a leader in this new era of commerce, NG continues to innovate and bring ground-breaking products to the global community.